No kidding, the impact of the new crown epidemic on the world is obvious to all. Under this black swan event that faces severe tests in all walks of life, although only a few countries such as China have survived the "first half of the epidemic", Let society gradually begin to return to normal, but it is undeniable that whether it is China or the United States, experts, scholars and the general public know that this "war epidemic" still needs preparation in the second half. Next, let us see from the small to the big, and look at the preparations before the "second half of the epidemic" through the back of the upside-down of home fitness equipment.

Unlike the mask manufacturing industry and the temporarily transformed automobile industry, the fitness equipment industry or fitness equipment factory, like most industries, has almost stalled with the outbreak of the epidemic and national control measures. Although it is the low season around the Spring Festival and the following months, it is a blow to foreign trade, especially after the global outbreak of the new crown epidemic.

In terms of time, demand peaks from the end of October to January of the following year, and considering that about one month is required for foreign trade shipping, August and September each year are the intensive shipment periods for Chinese manufacturers. In the traditional off-season of this year, foreign guests were afraid to place orders in catching up with the domestic epidemic, and fitness equipment manufacturers spent a relatively quiet February. The only problem may be that the delivery date promised to customers a year ago, because the factory's resumption of work was slow to achieve, which also anxiously damaged a group of foreign buyers.

Afterwards, countries led by the United Kingdom and the United States adopted the attitude of "rule by doing nothing” when fighting the epidemic, which made the overseas trading environment and markets extremely unstable. There were problems with customer payments because banks did not open doors and customs did not work. When the service industry is extremely sluggish, even if it is careless, Americans who like to consume ahead of time have to learn to "saving food and clothing" and suppress their desire to consume.

Let me talk about a knowledge point, the "lipstick effect". "Lipstick effect" refers to an interesting economic phenomenon that caused hot sales of lipsticks due to economic depression, also called "low-price product preference trend". In the United States, whenever the economy is in a recession, the sales of lipsticks actually rise sharply. This is because, in the United States, people think that lipstick is a relatively cheap luxury. In the case of economic downturn, people still have a strong desire to consume, so they will switch to cheaper luxury products. As a "cheap non-essential thing", lipstick can play a "comforting" role for consumers, especially when the soft and moisturizing lipstick touches the lips. Furthermore, the recession of the economy will reduce the spending power of some people, so there will be some "small spare money" in their hands, just to buy some "cheap non-essential things."

At present, developed countries such as the United States and other countries with epidemics are basically under the influence of the "lipstick effect". People have to fight against strong consumer desires, while at the same time they want to release the pressure due to the epidemic, work and economic ability. Coupled with the self-protection mentality in the face of illness, this led to an explosion of demand for home fitness equipment, especially dumbbells, which surged by more than 1200%. Others such as the demand for home treadmills, home spinning bikes or home strength training equipment also increased by 278% to 614%.

It's hard to tell whether this fitness boom is just like masks, only for so many months. But one thing is certain is that through the black swan incident of the "new crown epidemic”, people will pay more attention to medical and health and life health in the future, especially for the domestic 996 office workers, for our lives and Health, it's time to change the exclusion of "fitness" to an alternative. After all, for those of you who like to play games, you can only have output if you "live".

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